Since 2018, IARD members have been working with the world’s most prominent digital platforms to establish new standards of marketing responsibility. Together, they want to make it easy for even the smallest producer to implement effective safeguards to prevent minors seeing alcohol marketing online.
Improving age screening
IARD members are implementing age screening on online channels, complemented by specific and platform-appropriate technology, to help ensure marketing reaches only those over the legal purchase age. The partnership continues to work to improve these protections and roll out safeguards that help new alcohol-related channels or campaigns market responsibly.
Giving users the choice to block marketing from beer, wine, and spirits producers
The partnership wants to give people greater control over whether they see alcohol-related marketing online, respecting that adults’ personal preferences and cultural differences are important considerations that require the same level of sensitivity and action as preventing minors seeing alcohol marketing online.
© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
